Janet Hospitals Trichy
Published 5 September 2026
Per-video performance
Newborn Care Reel That Crossed 1.3 Lakh Views
A single reassuring moment from the labour ward reached 1.34 lakh views with an average watch of 15+ seconds, showing expecting parents exactly how their newborn is cared for.
134.7K
Views
123.4K
Reach
2.1K
Likes
183
Shares
154
Saves
20
Comments
Newborn Care Reel That Crossed 1.3 Lakh Views
01 — Engagement
How this film performed
Watch behaviour and interaction, as the platform reported them.
Engagement rate
15.7s
Avg. watch duration
02 — The work
What we created
- Content type
- Healthcare Marketing
- Format
- 9:16 vertical
- Platform
- Instagram Reels
- Objective
- Awareness
Creative strategy
Hook
First, we place the baby in a warmer.
Concept
Replace the fear of the unknown with one real, gentle moment of care.
Storytelling
One simple line on screen, one real procedure, no jargon.
Call to action
Follow @janethospitaltrichy.
Audience
Expecting parents in and around Trichy
One of Janet Hospitals Trichy's highest-performing pieces of content.
134.7K
Views
123.4K reach
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